Peru London Pavilion
The progressive ideas of user experience require a new concept of promotion. A concept that is associative and interactive. Responding to that global demand, the project is inspired by the people of Peru. And it aims at creating a communicative, open and flexible presentation system (rather than a fixed composition) for the Peru Pavilion.
The pavilion system is composed of two main components that reveal two of the most significant interactions between the Peruvians and their unique nature. The stone-cutting and the stunning masonries reveal the interaction between the man and the non-living nature. It inspired the development of a solid component – “a stone”. The interpretation conveys the messages of rigidity along with the perfect fit of the multiple faces of Peru. The interaction between the man and the living nature gives birth to the colourful Peruvian textiles. They inspired the creation of a vibrant/soft component – “quipu”. The proposed interpretation conveys the messages of the multi-coloured living culture of Peru and the transmission of information through quipu codes. The vibrant reds, intense purples, bright greens, saturate blues of the quipus contrast with the smooth white of the interlocking “stone” elements.
The proposed system is easily adaptable to various spaces while at the same time keeping the visual identity and the guiding messages of the design. The two key components allow numerous functional alternatives as they can create different and dynamic spaces. Moreover, each component is capable to serve for varied functions or combination of functions. For example, each co-exhibitor counter serves also as a private storage. Or the seating elements in the dressing room could also serve as storage for shoes.
In the context of increasing demand for bilateral communication the pavilion design suggests innovative interactive model allowing the public to perceive Peru through action. Visitor can try weaving a textile piece, or leave a message encoded by the quipu knots, or assemble seating pieces into a perfect fit masonry. Why not also take part in real-time Peruvian cooking or take a glimpse at the traditional costumes in the dressing room?